Why copying competitors isn’t always a good idea
Data drives success, particularly online. This is true whether you’re adjusting an existing website or building a...
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Adwords Phrase and Exact Match Options to Change
The vast majority of Adwords accounts use something called ‘close variant’ targeting. It’s currently a campai...
Read MoreSSL & HTTPS Google Ranking Factors Part 1
Earlier this year Matt Cutts, head of Google’s web spam team, said he’d like to make SSL a ranking factor. This...
Read MoreGoogle Adwords Quality Score, Things You Need to K …
The evolution of the Adwords’ platform has seen it get far more complex. Last year saw the introduction of change...
Read MoreShould you use Schema Mark Up for your Website?
My clients are probably fed up with me telling them what’s good for Google is good for website visitors. What’s...
Read MoreWhat is Remarketing?
People can assume once a visitor has left a site, they are gone for good. However, we now know more about how peopl...
Read MoreWhat makes a good marketing consultant
Whether your business is enjoying great success, is a start-up or is running into difficulties, it may benefit from...
Read MoreThe Benefits of Having Case Studies for Your Busin …
Businesses typically approach case studies in one of two ways. They either don’t create any at all, or they are c...
Read MoreWhat Are Paid Links?
When Matt Cutts, Google’s head of Web Spam speaks, people in the internet marketing community listen. On 3 March ...
Read MoreAre Keyword Ranking Reports Worth Doing?
Here’s my question to you. Does your internet marketing consultant supply you with keyword ranking reports? Do ch...
Read MoreAre You Forgetting About Mobile SEO?
The statistics are impressive. It’s estimated around 91% of the people on the planet have a mobile phone. 50% of ...
Read MoreBing SEO ranking factors
Bing and its SEO ranking factors are often overlooked by webmasters but shouldn’t be. However recent research sho...
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