5 tips that will help you make better Facebook ads
If you’re advertising your business on social media, you certainly want to give Facebook a try.
Facebook adverts are one of the best ways of getting your business noticed. Their impressive range of features, combined with the ability to precisely target your ads and the feedback you get from them, mean they are almost unrivalled in terms of social media advertising.
But, as with everything, you will only get success from Facebook ads if you know what you’re doing. So, to give you a head start, here are five top tips to help you on your way.
Call to action
Perhaps the most important part of any Facebook ad is the call to action. Whether it’s Buy Now, Shop Here, Book Now or Contact Us, your call to action should direct potential customers to the place they need to be in order to take positive action.
The call to action should, therefore, be clear and concise – the fewer clicks or steps a customer needs to take in order to make a purchase or booking, the better.
Colour me beautiful
You may not think it’s important, but the colour of your adverts can have a large impact on your sales. Or lack of them.
Although most businesses keep their colours corporate, sticking with variations on their logo colour, for instance, it may be worth taking note of the latest research into the effect colours have on different people.
For instance, it is thought that older people prefer blues, greens and purples, while younger people favour oranges, reds and yellows. If your target audience is the younger generation, therefore, it may be worth redesigning your blue ads into warmer, brighter colours. You never know, it may work!
Avoid claims you can’t substantiate
It may sound obvious, but making bold claims about your products or services is a distinct no-no. You may think you’re the best restaurant in town, but you certainly can’t say that – unsubstantiated claims will just lose you customers.
Most people are put off by bragging and hyperbole. Unless you can prove what you’re saying, don’t say it.
One way you can shout about your good points without sounding like you’re blowing your own trumpet is to provide evidence.
Use customer testimonials, case studies, your best reviews or whatever else you can find to show potential customers the quality of your goods or services before they try them. They are far more likely to take note of what ‘real people’ say than what you say.
A testing time
One of the best things about Facebook is the ability to try different versions of your ads, and then compare and contrast to see which ones have the most effect.
Don’t just put one ad out there and leave it even if it doesn’t produce the results you want. Instead, you need to try different versions – create a range of adverts with various images, headings, a variety of calls to action, and even different colours, and then see which ones work the best.