digital marketing
By Carrie-ann | Sep 18, 2013 | Do It Yourself

Designing Your Own Logo Tips

It’s probably true to say that a business’s logo is one element of marketing everyone has an opinion on. For some it’s a waste of time. Others will be involved in protracted logo development projects. If you are starting a new business there are more important things to worry about than your logo, although for some it may not seem like that.
Here are some tips to help you create a logo that supports your business objectives.

    1. Don’t let logo creation hold you back. For most businesses there are numerous logos that will work for a business. You just have to choose one you’re comfortable with. Your logo can be tweaked further down the line.
    2. A logo needs to be able to work across different media. Therefore making a logo as simple as possible is probably one of the most effective things you can do.
    3. It helps to have some design input rather go the DIY route. Designers think differently from the rest of us.
    4. Your logo should say something about your business. Here a designer’s input is helpful because they can tease things out of you that you’d find hard to put down on paper.
    5. Look at competitors for inspiration if you’re stuck. You’ll get a feel for what works in your sector.
    6. That said, your logo should be distinctive, not to be confused with other companies branding.
    7. It’s often said a good logo is memorable. That’s true. But it has to be memorable for the right reasons.
    8. Don’t make the mistake of trying to ape big brands. They pay agencies 6 or 7 digit figures to come up with these logos. You’ll are almost certainly be on very limited means.
    9. Some colours are more common in some sectors than in others. This is again where competitive research is helpful. You can move away from the norm if it’s related to your business’s approach.
    10. Try to get customer feedback on early logo designs before you have spent too much time and money on your logo project.
    11. Personal opinion will always be a factor in logo selection but don’t let it override what your customers or prospects  say.