seo Cheshire
By Carrie-ann | Sep 30, 2016 | SEO

SEO Cheshire and Beyond

SEO is not a secret set of tasks! Nobody has a special relationship with Google but there is a little blonde-haired woman who has been helping hundreds of businesses have successful SEO campaigns since 2008!

It all started in 2008 when I offered SEO services in Cheshire. I then built a boutique national SEO agency. I know have a fantastic in-house team who live and breathe SEO and digital marketing. We have built our reputation on straightforward thinking with no false promises or fabricated theories! We still do look after businesses in Cheshire despite being national.

We offer a dedicated search engine optimisation service to all those who are serious about making their business visible online with SEO and other online marketing.

Our client base is all over the UK including a handful of neighbours across the pond, we don’t just look after Cheshire SEO clients.  When looking for someone to help you with your marketing don’t feel you have to be restricted to consultants in your local area.  We enjoy meeting wonderful small business owners in the Northwest but equally, we get much enjoyment from working with clients further afield.

Knowledge is everything!

If you are new to Internet marketing and especially search engine optimisation, you will no doubt have tons of questions.  Please feel free to ask away! Our biggest asset is our knowledge and we invest a great of time in our own skill set meaning you are always in safe hands and ahead of your game.

As the old saying goes ‘Knowledge is everything’ and the same applies to the marketing of your website.  We speak to so many people who have either been misinformed or just not had the right conversation with the right person regarding marketing strategy.  If you take the time to understand a little about marketing your website, you will be able to put your business on the path to success.

What does SEO involve?

We have been involved in SEO since 2008 and although things have changed a lot, the basic fundamentals have not changed.

Google want to be the best search engine in the world and to achieve that they have to give their users the best website results. If you want to appear high in those search engine results pages, you have to please Google.

Here is a brief summary of the types of tasks needed for a good SEO campaign:

1. Keyword Research:
Identify relevant keywords and understand what terms potential customers are using to search for products or services like yours. Long-tail keywords should not be forgotten. This is where you target specific phrases that align with your business, making it easier to attract the right audience. You can understand your customer’s intent by the phrases they use.

2. On-Page Optimization:
Title tags and meta descriptions should be compelling and summaries to entice users to click on your website.

Organise your content with headers (H1, H2, H3) for better readability and SEO.

Create informative, engaging, and original quality content that addresses your audience’s needs.

Blog posts can really help to show Google that you care about your visitors and want to keep them updated.

Use descriptive file names and alt tags for images to enhance accessibility and improve SEO. Image optimisation should never be overlooked.

Keep URLs concise, relevant, and user-friendly. Don’t get clever, make them memorable.

3. User Experience (UX):
Ensure your website is mobile-friendly, accessible and easy to navigate on all devices.

Optimize loading times to prevent users from bouncing away due to slow performance. Page speed is a big ranking factor.

4. Local SEO:
Claim and optimise your GMB listing with accurate business information, including opening hours and location. Google offers a lot of support for local businesses.

Incorporate location-specific keywords to target customers in your area. For example our SEO Cheshire office is optimised for a Cheshire based SEO service.

Encourage satisfied customers to leave positive reviews, boosting your local credibility on search engines like Google.

5. Link Building:
Quality over quantity: Focus on building high-quality backlinks from reputable websites in your industry. We always advise you consult a PR expert here.

Connect relevant pages within your website to improve navigation and user experience.

6. Technical SEO:

We love technical SEO, it does wonders very quickly. This is where our SEO skills really shine.

Ensure search engines can easily crawl and index your website by having a working sitemap.

Implement structured data and schema markup to provide search engines with additional context about your content.

HTTPS: Secure your website with an SSL certificate to enhance user trust and improve search engine rankings.

7. Analytics and Monitoring:
Install and use analytics tools to track website performance, user behavior and your online presence . Google analytics (G4) is the best tool and it is free.

Review and update your SEO strategy based on analytics data regularly. SEO is not a one off task and can be a full-time job for many websites.

8. Continuous Learning:

Keep on-top of SEO trends and algorithm changes to adjust your strategy accordingly. Never rest on your laurels with SEO. You need to be aware of Google’s plans and make sure you are onboard with them at all times. SEO is an ongoing process, so be ready to refine your approach based on results and market shifts.

Need help?

We have come a long way since 2008 when we were an SEO company in Cheshire. We are now trusted SEO experts by businesses all over the world.

Let’s start with a chat, I guarantee you will come away feeling more in control and know what it takes to help your site succeed.