digital marketing
By Carrie-ann | Oct 15, 2016 | Adwords/PCC

Understanding Google Adwords

Investing in your business is one of the most important things you can do. Not only will your business thrive, but you can have confidence that you’re investing money into something that’s already working and delivering returns. One of the best, and easiest, ways to invest in your own business is with Google AdWords.

Invest in your business
As a business owner, you should have a comprehensive understanding of how much your products cost, your product margins, and your current conversion rate. Armed with this knowledge, AdWords is a tool you can use to invest your money, grow your business and, potentially receive a return on your investment that stretches into many hundreds of percentage points. With a little bit of knowledge, turning a £100 investment into £400 certainly isn’t uncommon.

So, what exactly is Google AdWords?
Businesses turn to AdWords to pay to ensure their website is featured at the top of search engine results pages for particular keywords.
As one of the most prominent tools in pay per click advertising, Google AdWords is at the forefront of search engine marketing. We’ve all seen advertisements at the top of our Google searches, and AdWords is responsible for the placement of those. Google receives $1 from every $3 of money spent on online advertising, and as advertising is where Google makes the bulk of its money, it has invested a lot of time and resources into getting it right.
The basic premise is akin to an auction, but it isn’t all about making the highest bid. The quality of your advertisement is as important to Google as the amount of money you’re bidding, because it understands that it needs to closely consider the experience your advert will deliver for the user.

The downsides of AdWords
Mastering AdWords isn’t easy. Yes, the premise is simple, but it takes time to learn the intricacies of the technology,
Never invest a lot of money immediately. You need to give yourself time to understand the interface, and honestly, £15 is more than enough for you to make a good start. It’s easy to begin to feel dejected very quickly, but it’s important to exercise patience to see a positive return on your investment.

4 tips for getting started with AdWords
Set a budget and don’t overspend. To accurately calculate your ideal cost-per-click, you need to know the amount of profit you’re making from each sale, as well as your conversion rate.
Choose your keyword by taking time to understand your target audience. Use a keyword planning tool to help you identify a relevant keyword with a cost-per-click price within your budget.
Look at what your closest competitors are doing, because you should aim to outrank them if you can. Look at their keywords and ad copy, and identify ways in which you can do better. Remember, it isn’t about the volume of clicks you attract, it’s about quality.
Ensure your landing page is the best it can possibly be. Once your ad has attracted traffic to your website, the landing page must concisely communicate all the information an individual needs to make a purchase. This will increase your revenues, providing you with more money that you can invest back into advertising.