How to Create a Pinterest Board
If you’ve just started using Pinterest for your business, one of the first things you’ll need to do is create some Pinterest boards.
Sounds simple enough, doesn’t it?
The trouble is that many businesses rush this part. They create a handful of boards with vague names, pin everything into one place and then wonder why nobody finds their content.
Pinterest doesn’t work like that.
Your boards help organise your content, but they also help Pinterest understand what your business is about. Well-organised boards make it easier for people to find your Pins and encourage them to explore more of your content once they’ve landed on your profile.
So, let’s look at how to create a Pinterest board and, more importantly, how to use it properly.
What Is a Pinterest Board?
Think of a Pinterest board as a folder.
Each board should focus on one particular topic, making it easy for users to browse content that interests them.
For example, if you own a kitchen company, you might have separate boards for:
- Modern kitchen ideas
- Small kitchen storage
- Kitchen colour inspiration
- Kitchen renovations
Keeping your boards focused makes your profile easier to navigate and gives Pinterest a much clearer understanding of the subjects you cover.
How to Create a Pinterest Board
Creating a Pinterest board is straightforward.
From your Pinterest profile, choose the option to create a new board, give it a clear name and add a short description explaining what visitors can expect to find.
Pinterest also allows you to keep boards private while you’re building them. This can be useful if you’re planning a campaign or creating content that isn’t quite ready to share.
Once your board has been created, you can begin adding Pins from your own website or save relevant content from other Pinterest users.
The process itself only takes a few minutes.
The important part is what you do afterwards.
Choose Board Names Carefully
One of the biggest mistakes businesses make is giving boards clever or quirky names that nobody is searching for.
Instead, think about the words your customers would actually use.
For example, “Kitchen Inspiration” is far more descriptive than “Dream Spaces”.
Likewise, “Wedding Cake Ideas” tells Pinterest and your audience exactly what the board contains.
Pinterest has its own search engine, so board names matter.
Using relevant keywords naturally within your board titles and descriptions gives Pinterest more context about your content and improves the chances of your boards appearing in search results.
If you’re unsure how to find the right keywords, our Keyword Research Guide explains how to identify the phrases your audience is actually searching for.
Organise Your Boards Around Topics
Each board should focus on one subject.
Trying to cover too many different ideas within the same board makes it harder for both Pinterest and your audience to understand what it’s about.
If you offer several different products or services, create separate boards for each one.
This makes your profile easier to browse and allows you to build authority around each topic over time.
It’s the same principle we use in SEO.
Rather than trying to make one page rank for everything, it’s usually better to create focused content around specific topics.
Don’t Just Pin Your Own Content
Many businesses assume every Pin needs to link back to their own website.
It doesn’t.
Pinterest is a community, and people expect to discover useful ideas from a variety of sources.
Sharing relevant content from other users can help make your boards more useful and engaging, provided it fits naturally with your overall theme.
Of course, your own content should still form the backbone of your Pinterest strategy.
Every blog post, guide, product page or service page you create is another opportunity to drive visitors back to your website.
The aim is to create boards that people genuinely enjoy following, not simply collections of advertisements.
Fill Your Boards with Quality Content
An empty board doesn’t encourage anybody to follow you.
Before promoting your Pinterest profile, spend a little time adding useful, high-quality content to each board.
Focus on quality rather than quantity.
Every Pin should have a purpose.
Ask yourself:
- Would my audience find this useful?
- Would they save it for later?
- Does it fit the topic of this board?
If the answer is yes, it’s probably worth adding.
Keep Your Boards Active
Pinterest rewards fresh content.
That doesn’t mean you need to spend hours every day creating new Pins, but it does mean your boards shouldn’t be abandoned after a few weeks.
Adding new Pins regularly helps keep your profile active and gives Pinterest more opportunities to recommend your content.
If you notice that certain boards consistently receive more engagement than others, consider expanding those topics with additional Pins and related content.
Pinterest Analytics can help you identify which boards and Pins are performing best, allowing you to focus your efforts where they’ll have the biggest impact.
Creating Boards Is Only the Beginning
Learning how to create a Pinterest board is the easy part.
Turning those boards into a consistent source of website traffic takes a little more planning.
Well-organised boards, useful content, relevant keywords and regular activity all work together to improve your visibility and encourage more people to engage with your brand.
If you’re looking to use Pinterest as part of your wider marketing strategy, our Pinterest Marketing Guide explains how to attract more visitors, optimise your Pins and make Pinterest work harder for your business.
And if you’d like help growing your business across Pinterest and other platforms, take a look at our Social Media Marketing services.