Case Study, Google Ads for a Manchester Chauffeur Company

The client

This is a chauffeur company based in Manchester that we’ve worked with for over 15 years.

Over that time, we’ve managed their Google Ads to keep leads coming in consistently and support the growth of the business. Like any long term account, it’s been actively managed and improved over the years as the market and platform have changed.

This piece of work was about building on that, not starting from scratch.

The starting point

The account was in a strong position.

• Leads were coming in consistently
• Campaigns were well structured
• Spend was controlled and predictable

The goal here wasn’t to fix problems, it was to push performance further and get more from the same budget.

What we focused on

Jamie went into the account with a clear aim, use the data to find areas where we could improve efficiency and increase conversions.

Refining search terms

We reviewed search term data in detail and filtered out anything that wasn’t leading to enquiries.

This reduced wasted spend and made sure the budget was focused on relevant searches.

Prioritising high intent traffic

We leaned further into keywords where users were clearly looking to book a chauffeur.

This meant putting more weight behind searches linked to bookings, enquiries, and immediate need, rather than broader or less specific terms.

Improving ad relevance

We adjusted ad copy to better match what people were searching for and what matters to customers choosing a chauffeur service.

Clear messaging around reliability, professionalism, and service helped improve engagement and lead quality.

Ongoing optimisation

The account continued to be actively managed throughout.

Search terms were reviewed regularly, bids were adjusted based on performance, and small improvements were made consistently to keep things moving in the right direction.

The results after 2.5 months

Within two and a half months, the impact of those changes came through clearly.

• Conversions doubled
• Cost per conversion reduced
• Existing budget delivered more enquiries

There was no need to increase spend to achieve this, it came from improving efficiency and making better use of the data already available.

Summary

This was a well managed, long term account that still had room to improve.

By refining targeting, improving ad relevance, and continuing to optimise based on real data, we were able to increase conversions and reduce costs in a relatively short period.

It’s a good example of how ongoing, hands on management and attention to detail can keep performance moving forward, even in established campaigns.