digital marketing
By Carrie-ann | Jun 05, 2017 | Pinterest

How to convert ‘Pins’ into sales.

If you have set up a Pinterest business page but need a helping hand in generating sales, look no further. There are several things you can do to help create traffic to your website that could then convert to sales, so let’s take a look at what you could try.

Pin, pin, pin
If you want to achieve a bigger reach to get your product or brand name known, you need to be pinning regularly. This does not mean once or twice every day; the more you pin, the better. If you know you will not be able to pin, setting up a pinning schedule to post for you is the best way to go. This also means you can plan your content in advance and not have to worry about what you will post tomorrow.

Pin a variety of images
Even if your main aim is to get a certain product sold, it is not always wise to exclusively pin product images; after all, your followers may soon become bored if your pins are practically the same. Instead, find content that relates to your product – something that your target audience will find interesting and will encourage them to engage.

Make your pins look good
This should go without saying, but Pinterest is a visual platform and you must make sure you have aesthetically-pleasing, quality images. You could try pinning tall images, adding text, or creating a collage to mix it up a little.

Use your keywords wisely
You may find that a lot of your traffic comes from people who have stumbled across your profile. By researching the type of phrases they search for, you can make sure that you include certain words in your description so that your profile, or pins, appear in searches more often.

Another great way to increase followers and help to create sales leads is by asking to collaborate with those who have similar pins. You could also create your own board and invite others to collaborate by adding their own pins. This means your pins will be seen by those who follow your collaborators and your reach will increase.

The importance of promoting
If you use other social media sites, adding a link to your Pinterest page may help to generate more interest. The same goes for adding a link to your website, or even an email newsletter or blog. By using rich pins, you can display the current price and stock information on your product pins so that those who come across it will have all the information they need to decide on making a purchase. Adding Pinterest plugins to your website will also allow potential customers to pin your products so that they can save and buy later.
By using these hints and tips, you can not only increase your followers but also convert those clicks into sales. If you develop a Pinterest strategy, you will be able to see an increase in the number of sales generated purely from your Pinterest business page.