digital marketing
By Carrie-ann | Jun 14, 2017 | Search Engine Optimisation

How to create SEO friendly content

If you want your website to rank highly on Google, you need to create SEO friendly content. This is because today’s search engines will use the content on your website to index it, so if your content is SEO friendly, the search engine will be able to ‘understand’ your website and rank it correctly.

On the other hand, content that isn’t SEO friendly will move your website down the Google rankings. This can result in a huge drop in your audience.

Here’s everything you need to know, so that you can create SEO friendly content.

Make sure that the title is optimised
The title of your post is one of the first things that both search engines and human users will notice, so it is important to make sure that this is optimised. You can do this by inserting a focus keyword into the heading, that makes it easier for search engines to index your website and for your target audience to find you. For instance, if you sell bikes in Derby, good keywords would be ‘bikes in Derby’ ‘affordable bikes in Derby’ and ‘buying bikes in Derby’.

You should also make sure that the title is between 55 and 60 characters, as this is what Google will display to users.

The final thing that you should do is make sure that the title is in the page’s URL, as this will make it easier for the search engine to rank your website.

Use relevant keywords
If you want to create SEO friendly content, you should be using keywords. This is because keywords give search engines a useful overview of the webpage, so the search engine can correctly index your website. This means that your website is more likely to appear in your target audience’s search results.

Use sub-headings
Sub-headings, just like headlines, will also help search engines to rank your website. For this reason, try to break up each page on your website with useful sub-headings that contain relevant keywords.

This will also make it easier for search engines to understand your website. If you only use your keywords in the heading for the page, the search engine will rank your website below other websites that have a clear structure and more relevant keywords.

Create useful, original content
The last point may tempt you to include your chosen keyword as many times as possible, but this should be avoided, as it will make the writing less valuable. As it is harder to read, users will leave quickly, which will affect your search engine ranking.

This is because search engines also track length of visit and bounce rate, so if users are visiting your website and quickly leaving, the search engine will determine that your website isn’t very valuable, and it will be moved down the ranking.

It is also important to avoid creating plagiarised content, as it will not stand out. Instead, you should try to create original and unique content that will help to increase organic traffic to your website.