digital marketing
By Carrie-ann | Jan 14, 2018 | Uncategorized

Facebook advertising predictions for 2018

Every year, people spend more and more time on their phones. In fact, the average American spends about two hours on their phone every day, and about 50 of those minutes are spent on Facebook. This means that Facebook is one of the best free marketing platforms available to a business – but it is important to make sure that you have a strong Facebook marketing strategy. Especially in light of the announcement from Mark Zuckerberg to only show us ‘relevent’ content. It’s a chance for brands to really shine, focus on engagement and get those social ads performing,
This is because Facebook is constantly changing and developing. From an increase in video posts to changing algorithms, Facebook is always trying out new methods – and changing technology also changes the way that users look at adverts. For this reason, it is essential for marketers to stay up to date with the latest marketing trends. If they don’t, they could end up launching numerous unsuccessful campaigns.
If you want to make sure that your social media advertising is effective, here are some Facebook advertising predictions for 2018.

Advertisers will embrace Instagram
Facebook is one of the most popular social media websites, but it is closely trailed by popular photo and video sharing app, Instagram. In fact, the two apps are closely linked, so it is very likely that advertisers will start to advertise on Instagram as well as Facebook. This will benefit advertisers, as Facebook is starting to become oversaturated with adverts, and Instagram has the same sophisticated technology that marketers can use to target different audiences. Instagram also has a growing number of different advert types, making it easy for businesses to find an ad style that works with their brand.

There will be more adverts in Facebook Messenger
We’ve already mentioned that Facebook is becoming oversaturated with ads, and it seems that the developers behind Facebook are trying to find other ways to advertise – and their first port of call is likely to be Messenger. In the last year or so, Facebook has put quite a bit of time and effort into trying to monetise Messenger, and adverts seem like the best option.

More time will be spent measuring the effectiveness of social media advertising
Nowadays, most marketers spend a significant chunk of their time on social media marketing, but social media is still very new – and to begin with, it was much harder for marketers to effectively track their results. Now, there are lots of free and paid for analytics tools that marketers can use to see the effectiveness of their campaign, so it is likely that there will be more pressure from businesses to see the actual, tangible results of every Facebook campaign.

There will be more varied adverts
We know that Facebook is filled with adverts, but that doesn’t mean that Facebook advertisers are simply going to move to Messenger. Facebook’s developers will also spend time and money looking into alternative ways to advertise on Facebook in 2018, including new styles of advertising and new targeting options. This will ensure that there are still lots of ways to effectively advertise on Facebook, which is essential for the social media giant.

Facebook will place more importance on user behaviour
Facebook will also place more importance on user behaviour, using this information to provide ever more specialised, targeted adverts. This already takes place through videos, events and posts, but it is likely that Facebook will use even more information to supply users with adverts that are most likely to interest them.

You may be able to make purchases through Messenger
So Facebook is trying to place more value on Messenger so that it can offer effective advertising through this app, and one of the best ways to do this is by making it easy for people to make purchases through Messenger.

Advertisers will need to be more creative than ever
Most businesses understand that Facebook is an excellent marketing platform, which is why the website already has millions of businesses using the website to advertise – but it is unlikely that Facebook will want to show more adverts than it already shows, as this will lower the quality of its website and push users away. This means more advertisers but the same amount of ad space. For this reason, it is likely that advertisers will need to be more creative than ever with their adverts, otherwise it is likely that their advert won’t stand out in the ocean of other adverts.

This isn’t ideal for advertisers, but it shows that 2018 is a great time for businesses and marketers alike to start thinking outside of the box when it comes to their adverts – and most marketers love a challenge!

To conclude, if you want to succeed with your Facebook marketing strategies in 2018, you will need to be competitive and creative. Simply having adverts on the platform isn’t enough. You should also be looking to Facebook’s other platforms to advertise, and you should be trying to create adverts that have both a unique format and unique content.