Facebook Retargeting Strategies
Facebook remains one of the most valuable social media platforms for many businesses keen to connect with prospective clients and customers. Additionally, Facebook remarketing strategies can be employed to reconnect those prospects in ways that will entice them to convert.
Remarketing is a really versatile approach that virtually every business can exploit. Yes, even if Facebook isn’t the primary place your ideal audience spends time browsing online!
Here are a few Facebook remarketing strategies that could transform your campaigns.
Retargeting Page Visitors
This is one of the simplest remarketing strategies and it can also be one of the most effective. If your audience is relatively small, it might be a good idea to remarket to all page visitors. If your audience is on the larger side, however, performing some additional segmentation is likely to be beneficial. The best outcomes often come from remarketing to page visitors who indicated intent by requesting a demo or signing up for a free trial but, for whatever reason, didn’t end up completing the process.
Retargeting Online Actions
If you want a super simple way to create audiences for retargeting, focusing your attention towards people who have already engaged with your brand on Instagram or Facebook is a great place to start. You have several different options here, including retargeting people who have saved your posts, sent you a message, and clicked on a call-to-action (CTA).
Retargeting Offline Actions
Did you know that Facebook facilitates the easy retargeting of your offline actions? One of the most popular strategies here is to upload user lists and segment this data to target a variety of different people. So, for example, you could remarket to existing customers to encourage repeat purchases. Or you could channel your attention towards leads that are currently in your sales funnel.
Retargeting people who viewed a product or service but didn’t convert can be an effective re-engagement strategy. You could also be more specific here and retarget those who added a product to their cart but, for whatever reason, failed to complete the transaction.
If your business model involves selling products designed to drive repeat purchases, this approach could also be used to retarget existing customers that haven’t made a purchase in the last 30 days.
If You Have a Niche Audience, This One’s for You
Not all businesses will immediately find retargeting to be a high conversion strategy. So, if you have a really niche audience, you are likely to drive success from layering demographics and interests to qualify your retargeting list.
This can also be a good strategy if you have recently invested in a new traffic source that isn’t performing as expected. Layering will allow you to filter out low-quality traffic to ensure that you aren’t spending time, money or resources on attempting to remarket to people who just aren’t interested.
If you would like an experienced social media expert to take a look at your existing remarketing strategy or want someone who understands the nuances of this potentially valuable approach to help you shape a remarketing strategy, I’m here to help!