digital marketing
By Carrie-ann | Jun 14, 2017 | Search Engine Optimisation, SEO

A guide to optimising the pages within your website

Some website owners spend all of their time trying to optimise their website, but they forget to optimise the individual pages on their website. This can mean that their website appears low down in the search results, which can reduce traffic.

Here’s everything you need to know about optimising individual pages on your website.

Search engine optimisation analysis tools
One of the easiest ways to optimise each page on your website is to invest in an SEO analysis tool. These tools will provide analysis reports that will help you to locate and fix website issues that are affecting your SEO ranking.

However, that isn’t all that SEO analysis tools do – they will also prioritise SEO optimisation to help boost your website’s ranking. Once the tool has optimised the individual pages on your website, it will continue to track and review your website, so that it is constantly improving.

This also helps to reduce the amount of time you spend optimising your website, as the tool will complete the task quickly.

Optimising each page
The SEO audit tool will go through every page on your website to help make each one more relevant to search engines. However, it will also make sure that your website is still user friendly, so it can be understood by both humans and search engines.

The tool will do this by optimising your external and internal links, erasing any unnecessary pages, adding in missing tags, titles and meta tags, and fixing any other problems that are affecting your SEO ranking.

Finding a search engine optimisation analysis tool
It is important to find the right search engine optimisation analysis tool for your website. Some tools will focus on creating image links, while others will focus on fixing coding problems. One of the best tools available is the SEMrush website SEO analysis tool, as it deals with issues related to content, crawlability, images, links, coding and accessibility.

Tracking your optimisation
Optimising the individual pages on your website is the first step, but you must constantly review and re-optimise your website. If not, it could quickly slide back down the rankings. This is why the ideal SEO analysis tool will continue to track your website after the initial optimisation, so you will receive regular reports that give you updates on your website. This will help you to learn more about creating a website that is well optimised for search engines.

Some SEO analysis tools offer weekly updates and reviews, so this makes it easy for you to stay on top of things. You can simply check the weekly reports that arrive in your inbox to see current issues and solutions.