digital marketing
By Carrie-ann | Jun 04, 2017 | Pinterest

Pinterest business page guide

If you have a business and are looking to take advantage of all Pinterest has to offer, setting up a business page is imperative. It can be used as a stand-alone platform to create awareness or become a valuable sales tool to direct traffic back to your website to generate sales. Businesses big and small benefit from using it, so let’s take a look at where to begin.

Existing Users
If you already have a Pinterest page, you will understand how important having a well-run business page can be. You may decide that you want to convert your own personal Pinterest page to a business one, or to set up an entirely new account purely for your business. If all of your current pins are related to your business, it might be worth converting it, however if you have a bunch of random boards then you might save yourself time setting up a brand new one.

Where to Start
Setting up a business account is easy. You will need to start by inputting your email address along with a unique password. Then, you should add your business name and type from the drop down menu. There are a several different options to choose from ranging from bloggers to non-profit organisations, but in the unlikely scenario that your business type isn’t shown, you can simply select other.

Personalising Your Page
Once you have signed up, you can add more detail to your page to make sure those who click on your profile are aware of who you are and what your business can do for them. You can add a profile picture (a business logo works well) and then add your location and more details about your business in the About You section.

Access to Analytics
One of the benefits of setting up a Pinterest business page is that you will have access to Pinterest Analytics. This means that you are able to track traffic to your website which was generated through Pinterest, see which of your pins are the most popular, gather data about your potential customers and easily interact with those who like, comment, pin or follow your page. To access this, you need to confirm your business page. This can be verified using an HTML file or with a Meta tag, and it’s well worth taking the time to do so. Once you have done this you are then able to see your profile picture on any pins that people have saved from your website, which can help create a buzz for your business.

Using Widgets
With the Pinterest widget builder, you are able to create buttons to add to your website to allow customers to pin your images to their boards instantly. By adding a Save icon to your website images, potential customers can save your pictures with a simple click, allowing them to share your products with their followers. It gives you extra exposure and allows you to up your level of engagement with them.
By setting up a Pinterest business page, you gain access to easy to use tools which can hugely benefit you. Whether you are looking for sales or just exposure, using Pinterest could help your business immensely.