By Carrie-ann | Jun 13, 2017 | Instagram

What to post on Instagram

It is easy for a business to create an Instagram account, but it is much more difficult for the business to then create relevant content that supports their brand. This is a big problem for many businesses, as the wrong content will attract the wrong audience, which means they are losing out on new customers and sales.
On the other hand, the right content will attract the right target audience, which will increase engagement and sales.
If you want to make sure that your Instagram feed accurately represents your brand, don’t worry. It is actually much easier that most businesses think! Here are four things that you should do if you want to create Instagram pictures that will support your brand.

Be Consistent with Filters
One of the easiest ways to create professional and trustworthy content is to use the same filter on every image (or most of them). This creates a clear style on your page, and over time customers will start to associate the filter with your brand.
Take the time to sit down and think about what type of filter is best suited to your brand. Do you want your images to look bright and modern or classic and vintage? Do you want to create a dark sophisticated theme, or a childish fun theme? The right filter will create your desired effect, so take your time to consider your options.

Create Something Your Brand Can Be Proud Of
If you want to make sure that you are creating images that your brand can be proud of, make sure that they are useful to your followers. You can do this by taking the time to consider what images your followers want to see. For instance, if you run a make-up company, you could post tutorials about using your products, and if you sell furniture, you could post pictures of your furniture that happy customers have sent in.
If you do this, make sure to add your logo to every image. One image could end up being re-posted with another account – if there isn’t a logo, internet users won’t know where to find your products.

Create Varied Content
Some businesses just post pictures of their products and deals, but this will quickly become repetitive for your followers. If you post varied content, your followers will frequently see new and exciting updates, so they are more likely to engage with your posts.
Some popular ideas for varied content include infographics, tutorials, video content, quotes, behind-the-scenes pictures and information about current offers and deals.

Create a Strong Visual Identity
You can create a strong visual identity online by being consistent with everything. Simply use the same fonts, colours and styles when you post pictures so that customers instantly recognise your brand. This marketing method may seem simple, but the biggest brands do it too: just check out Cadbury’s Instagram to see a strong purple theme!