SEO Case Study Kent Attractions
- Client Name: Kent Attractions
- Industry: Ideas and inspiration for family days out in Kent, what’s on and where to go.
- Location: Kent, UK
- Website: https://kentattractions.co.uk/
Kent Attractions highlights the best places to visit in Kent and provides information on events all year round. If you are looking to go away with the family, Kent Attractions is the best site to visit.
Prior to starting with us, the site had a poor SEO health (75%) due to a number of technical and onpage issues. All of this had a negative impact on how Google crawled the website and ranked the pages.
Our strategy first and foremost was to fix the technical issues holding the website back, improve rankings for events and attractions, which would then improve online visibility in order to generate new visitors to Kent.
We had to identify relevant keywords for each event and attraction that would not only generate traffic, but generate quality traffic with the right intent. By doing this, it would ensure that those visiting the website had every intention of attending an event or visiting an attraction.
Our first step was to fix the biggest technical issues – there were broken links, missing meta descriptions, duplicate content and more. We worked our way through these, and after those were completed we then ensured each page had a relevant and optimised title tag and meta description.
Once all the pages had been optimised, we started to see really good improvement to the keyword rankings and website traffic.
The results speak for themselves. Kent Attractions now regularly ranks at the top of Google, beating the attractions that are listed on the site to the coveted first page!
The metrics below highlight the biggest wins:
- Online Visibility improved by 29%
- Website traffic increased by 45%
“I would like to express my sincerest appreciation for the superb ongoing Search Engine Optimisation campaign that Carrie-Ann Sudlow Consultancy have conducted for the Association of Tourist Attractions in Kent. Your expertise and dedication have seen a great improvement in our organic search results. Thanks to your meticulous efforts, our visibility has greatly increased, enabling potential visitors to easily find and learn about the incredible tourist attractions in our region.
I am incredibly grateful for the impact your consultancy has made on our organisation and would highly recommend Carrie-Ann Sudlow Consultancy to any business/organisation in search of effective digital marketing solutions.”
Sam Bromley, Marketing Manager
Now that the site has been optimised for keywords with the right intent, we are seeing more high value organic traffic! The audience is spending more time on the website and they have seen more visitors to the attractions during the season when compared to the previous year and those numbers continue to grow.