digital marketing
By Carrie-ann | Jun 14, 2017 | Search Engine Optimisation

A short guide on Search Engine Optimisation

Search engine optimisation is one of the best ways to market your business. Here’s everything you need to know about search engine optimisation.

Search Engine Optimisation
SEO is a marketing discipline that focuses on making a website more visible in non-paid search engine results. It uses both creative and technical elements to improve a website’s ranking, which then helps to drive traffic to your site. This traffic will increase awareness of your brand and help to improve sales.

Another benefit of SEO is that it helps to make your website better for the people who are using it. This is because the content is tailored specifically to their needs.
There are lots of different aspects to SEO. The words that you use are extremely important, but so are the links that you use on your page. SEO can even be affected by the way that other websites link to your page.

How Search Engines Find Your Website with SEO
Search engines have changed a lot in the last decade. Once they simply searched for the pages that used your search term the most, but now they use sophisticated algorithms to find the most relevant pages. Major search engines such as Google are constantly improving their technology to find the most accurate, relevant results.

However search engines are still limited, so most businesses use SEO to ensure that their website ranks highly. This is because a well optimised SEO website will draw in significantly more customers and sales, whereas a lack of SEO can mean a drop in sales because your website is buried under thousands of other websites.

Do You Need SEO?
Most businesses can benefit from SEO. Lots of companies generate a small number of visits to their site through their social media pages on Twitter, Facebook and Instagram, but search engines remain the most popular way to search on the internet. Because of this, it is likely that potential customers are searching for your product, no matter what you sell! If you don’t have SEO it is likely that they won’t see your website, but if your website uses SEO you are much more likely to make a sale.

This is why SEO is so beneficial. If you want to increase traffic to your website and sales, SEO can help.

Can You do SEO Yourself?
So you’ve decided that you would like to use SEO on your website, but you’re not sure if you should hire someone to do it or if you should do it yourself. In reality SEO is a complex subject, but it is easy to pick up the basics – and just knowing the basics can make a huge difference to your sales. If you want to learn more about SEO you can find lots of videos, guides and tutorials online.
There are also lots of advantages to hiring professionals to do your website’s SEO. If you have lots of complex websites you may struggle to do the SEO yourself, and it is likely that professionals will give you a much better result.