Social Media Assets
It’s important to keep your social media accounts updated regularly because you need to make sure you’re at the top of your customers minds however, posting often can have its disadvantages if you don’t have a strategy.
Your overall objective should be to inspire, educate and empower your target audience into taking an action.
Selling should be done via social adverts, you should use the posts as an opportunity to display your company values and help your audience to fall in love with your brand. If you over-sell in posts you’ll annoy your audience.