digital marketing
By Carrie-ann | Jun 13, 2017 | Planning Your Marketing

Why We Recommend WordPress

It can be difficult to get a new website off the ground, especially if you are a startup or a small business. It can take months to create a full new website, and this is not all you need to do – you also have to create valuable content, market your website to improve online visibility, and employ SEO methods to boost search engine rankings.
This may seem like an overwhelming task, but there is one way to make it much easier. Creating a website on WordPress may seem like a strange idea, but there are lots of benefits to doing so, including the possibility of a higher search engine ranking.
Here are three reasons why we recommend WordPress:

You can easily create titles that are SEO friendly
Did you know that one of the main benefits of creating a website with WordPress is that you can easily create titles that are SEO friendly?
The title is an extremely important part of search engine ranking, as the title tag is used by search engines to index and rank the website. WordPress allows website owners to optimise their titles using an All in One SEO Pack plugin, which will make sure that every page has the best possible title by ensuring that every title is relevant, engaging and SEO friendly. You can install the plugin on your website by logging into the WordPress admin page; once you are there, click on settings and then All in One SEO Pack.

You can quickly create an XML sitemap
WordPress also makes it easy to submit an XML sitemap to search engine webmaster tools. This will tell Google and search engine crawlers about each page on your website, enabling them to be correctly indexed and ranked.
You may think that creating an XML sitemap sounds like a difficult task; however, WordPress simplifies this task with plugins. You can use different plugins to quickly generate an XML sitemap for every page on your website, even if you have very little experience with website creation.
If you want to install these useful plugins on your WordPress website, simply log in to the WordPress admin page. Once you are there, you should see a link that allows you to view and download various plugins; for example, you could download the Yoast SEO plugin to generate an XML sitemap. Once the plugin is downloaded, click SEO and XML sitemaps to enable this feature.

You can edit your URL’s permalink structure
A permalink is the permanent URL for each webpage, category, tag and post archived on your website. To put it simply, it is the website URL that you use to link back to each post and page.
This link is hard to read, as it does not contain any relevant keywords or phrases. Thankfully, it is easy to make links such as this more accessible to search engines if you are using WordPress, as you can simply change the link yourself – just click on settings and then permalink.