digital marketing
By Carrie-ann | Oct 14, 2016 | Adwords/PCC

6 Reasons To Use Good Adwords

Let’s explore the world of Google AdWords, so you can see for yourself how this online giant helps businesses like yours succeed.

What is Google AdWords?
Google AdWords is an advertising platform. You use keywords to attract the customers you want, by targeting your ads to potential clients searching for similar goods and services online. If you understand how to position yourself on Google AdWords, you have access to a steady stream of new clients – all coming directly to you from a single ad placed online.

Did you know: Google handles over 40,000 search enquiries every second? That’s over 3.5 million per day, and over 1.2 trillion per year.
This is the volume of traffic available to your business, when you use Google AdWords. To help you get started, here are six reasons for you to use Google AdWords.

1. New clients
The team at Google created Google Analytics in 2005, in order to monitor their website traffic. Today, it’s the go to source of web analytics on the internet. When you link Google AdWords with Google Analytics, you amplify your ‘lead generation’ options. Lead generation refers to the process of attracting desired clients. Using Google AdWords empowers you to cherry-pick people seeking your product or service on the internet. The potential for new clients is extraordinary.

2. You are in control
Imagine being able to control the amount of traffic visiting your website, capturing only those clients you want. This is the flexibility and power that Google AdWords offers businesses. You can download data to Excel, and from there, you can analyse everything you need to know about your potential customers – and tailor your ads accordingly. You even control how much you spend on Google AdWords. You can set daily budget limits, as well as limiting the amount spent for individual clicks on your ad keywords.

3. No hidden costs
Did you know you only pay when someone clicks on your ad? For a marketing strategy, that’s a fantastic rate of return on your investment. However, in order to make the numbers work for you, you must commit to tracking and analysing your results. Google AdWords makes it easy for you to zoom in on the specifics of your marketing strategies that work – and immediately correct those that don’t.

4. Accurate feedback
Your Google AdWords dashboard is a goldmine of easy to access feedback, tracking your progress. You do not have to invest precious time learning how their systems work. It’s all there waiting for you, including straightforward reports tracking the progress of your AdWords campaign.

5. Better clients
Google’s stringent controls and continual algorithm development keep content and ads relevant and connected. This also means the calibre of potential clients visiting your website is superior.

6. Knowledge is power
Google AdWords provides data detailing the potential wants, needs and habits of your customers, as well as providing you with feedback of how you are progressing. All of this information instantly refines and refocuses your strategies. You are able to make continual progress using reliable information to support you.
Google AdWords gives you access to the world, and provides the tools you need to track, analyse and perfect your progress.