Google Ads Case Study – What 30 Days Actually Do

You wouldn’t think 30 days is a long time.

720 hours, 43,200 minutes, 2,592,000 seconds.

But it was enough to completely change the direction of this account.

The Situation

This client operates in a really competitive space. The kind where everyone’s bidding, clicks aren’t cheap, and it’s easy to burn through budget without much to show for it.

They were already running Google Ads, but it just wasn’t working as it should. Money going out, not enough coming back. Sound familiar?

What Changed

We didn’t come in and do anything “revolutionary”.

We just fixed what was wrong.

• Got rid of wasted spend
• Tightened up the targeting
• Sorted the keywords properly
• Rewrote ads so they made people click
• Made sure tracking was accurate (so we weren’t guessing)
• Then we kept an eye on it. Daily. Not once a month when it’s too late.

The Numbers After 30 Days

• Spend: £929
• Conversions: 143
• CPC: £2.50
• Cost per conversion: £6.50

The important bit

Conversions went up, a lot

Cost per conversion dropped by £2.60

Overall performance just… made sense again

More leads, lower cost. That’s the goal.

The Reality

This didn’t happen because of tricks or hacks.

It happened because the account was actually managed properly.

A lot of Google Ads accounts aren’t “failing”, they’re just neglected. Left running with no real thought behind them.

30 days isn’t long.

But it’s more than enough time to see a shift if things are being handled the right way.

If your ads aren’t doing what they should, chances are it’s not Google… it’s how they’re being run.