How to Increase Your Website’s Conversion Rate
If you’re getting visitors but not sales or enquiries, you’ve got a problem: your website isn’t doing its job. The goal isn’t just to attract traffic; it’s to increase your website’s conversion rate – the percentage of visitors who take action, whether that’s buying, filling in a form or booking a call.
A low conversion rate means missed opportunities. The good news? You can fix it. Let’s look at practical, jargon-free steps that will help you turn more browsers into buyers.
Speed matters – faster sites convert better
One of the simplest ways to improve your website conversion rate is by speeding it up. If your pages take too long to load, visitors won’t stick around.
- Compress large images.
- Check your hosting isn’t slowing you down.
- Test with Google PageSpeed Insights.
A fast site makes people trust you more – and trust equals conversions.
Simplify your navigation
Confused visitors don’t buy. Clear, simple navigation helps guide people towards the action you want them to take.
- Keep menus short.
- Use plain English (“Contact”, “Shop”, “About”).
- Put important links where users expect to find them.
The easier your site is to use, the more likely you’ll boost your conversion rate.
Strengthen your calls to action (CTAs)
Your CTAs tell people what to do next. Weak or hidden CTAs are one of the biggest reasons websites fail to convert.
Instead of “Submit”, try:
- “Book your free consultation”
- “Start your order”
- “Get instant access”
Make your buttons bold, visible and repeated across your pages. Strong CTAs = stronger conversions.
Cut the clutter
Nobody wants to scroll through walls of text. If you want to increase your website’s conversion rate, you need clarity.
- Keep paragraphs short.
- Highlight benefits, not just features.
- Use bullet points for easy scanning.
Less waffle, more impact.
Build trust with proof
People won’t convert if they don’t believe you can deliver. Social proof lowers that barrier.
- Add customer testimonials.
- Show reviews from trusted platforms.
- Share case studies with results.
When visitors see others have trusted you, they’re more likely to take action.
Check your mobile experience
With more than half of web traffic coming from mobiles, a poor mobile experience kills conversions.
- Do buttons work on small screens?
- Is text readable without pinching and zooming?
- Can forms be filled in easily on a phone?
Mobile-friendly design is no longer optional – it’s essential for conversion.
Streamline your forms
If your forms are too long, people will abandon them.
- Only ask for what you need.
- Break long forms into steps.
- Test they actually work.
Simple forms = higher conversion rates
Use headlines that sell benefits
Headlines are often the first (and only) words people read. They need to grab attention and show value fast.
Bad: “Welcome to Our Website”
Better: “Affordable Web Design That Gets You More Sales”
Clear, benefit-driven headlines directly increase website conversions.
Add urgency
This makes me cringe, i don’t do it so take this one with a pinch of salt.
Sometimes people like what they see but don’t act. A little urgency can tip the balance.
- Limited-time offers.
- “Only 3 places left this month.”
- Free trials that expire.
Used honestly, urgency is a proven way to improve your conversion rate.
Track, test and tweak
The biggest secret to conversion rate optimisation? Keep testing.
- Use Google Analytics to see where people drop off.
- Run A/B tests on CTAs, headlines and layouts.
- Keep refining.
Your website should evolve, not sit still. Small tweaks can add up to big gains.
The Ultimate Tip: Remember the human
Behind every click is a real person. Speak to them like you would face to face.
Write in plain English.
Show empathy for their problems.
Keep it human, not robotic.
People buy from people. A website that feels personal naturally increases conversions.
My final thoughts ….
If you want to increase your website’s conversion rate, the answer isn’t one magic trick. It’s a mix of clear design, faster loading, stronger calls to action and a human, trustworthy approach.
The best part? Many of these changes are quick wins. Speed up your site, tidy your navigation, test your CTAs, and you’ll already be ahead of most of your competitors.
Your website doesn’t just need traffic – it needs results. Focus on conversion, and you’ll see your hard-earned
Need our help? We offer a one-off conversation rate optimisation service.