Why is TikTok SO Popular?
For the record, I am not a fan of TikTok, maybe it’s my age or the annoying dance moves I have to endure from my Granddaughter in her quest for TikTok fame (raised eyebrows), but we cannot deny that social media moves fast and TikTok has quickly become one of the most exciting platforms around.
If you’re wondering whether you need to jump on the TikTok marketing train or are eager to learn exactly what makes TikTok different from all the rest, I’ve got you covered.
So, let’s jump right in.
What Do I Need to Know About TikTok?
TikTok has more than a billion monthly active users, making it one of the most popular social platforms.
One of the primary reasons for this huge user base is the platform’s inherent sense of authenticity. TikTok users say that this is a platform where they can be who they are. In turn, this means that audiences are more likely to recognise themselves in the content they are consuming.
Many TikTok users also report that the platform makes them happy. So, whereas Facebook has consistently been hitting the headlines because it has a negative impact on people’s mental health, TikTok has been a bit of a refuge for users looking to lift their spirits.
The Undeniable Uniqueness of TikTok
When compared to many other social platforms, TikTok is very much still in its youth. This means that it is a hub of fresh content that users can’t find anywhere else, so they flock to the platform to engage with content they haven’t seen before.
This also has a positive impact on the TikTok community as a whole. Users are finding inspiration in each other’s content and they actively want to form connections in a place they can be their authentic selves.
What Do I Need to Know About TikTok for Business?
There are many reasons why investing time and resources into a TikTok marketing strategy could be beneficial for your business. Here are just a few.
1. User Engagement
Data published in April 2021 illustrates that the average user spends 89 minutes  a day on TikTok. That is SO MUCH TIME and could help brands to form meaningful connections with their audience in a relatively short period of time.
2. Ad Potential
There are several different ways brands can choose to advertise on TikTok. Spark Ads is one of the latest formats, which leverages organic content thereby removing the need for businesses to create their own ad content.
3. Ecommerce Integration
One of the most exciting and innovative moves that makes TikTok for business so attractive is its ecommerce integration potential. In 2020, TikTok partnered with Shopify, which allows ecommerce businesses to connect with potential customers at the beginning of their purchasing decision-making journey.
Reasons Not to Overlook the Importance of TikTok Marketing
TikTok isn’t going anywhere anytime soon, and neither is its:
– Massive reach
– High engagement levels
– Sense of community
TikTok is a social platform with the reach and tools that can help brands to form strong connections with their audience. Plus, the potential for growth is huge. So, don’t be intimidated and see for yourself what TikTok is all about.