The Importance of Open Graph Tags
Open Graph tags are code (technically, ‘meta tags’) that are added to your website to describe key aspects of y...
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How to Master Social Customer Acquisition
People use social media to share the good and bad when it comes to dealing with businesses. It’s guaranteed that ...
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Reasons Why Your Google Analytics Data Might Not M …
Is your business running Facebook advertising campaigns? If you’ve only previously used Adwords, you’ll find ...
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How to Use Hashtags in Social Media
Twitter’s most distinctive and lasting contribution to social media is likely to be the advent, for social media ...
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Why You Need Social Media for Customer Service
Social media is turning into the first port of call for customer queries, both good and bad. If managed properly yo...
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Social Media – Be Human, Not Annoying!
I’ve often said social media requires a light touch. Businesses can be technically proficient on social media, ...
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Get More Visibility from LinkedIn Pulse
If you run a B2B business and aren’t already experimenting with LinkedIn Pulse, you could be missing a trick. Pur...
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Facebook Atlas Advertising
It’s fair to say I was an early fan of Facebook’s advertising offer and the later launch of its remarketing too...
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Facebook is on a world-wide mission
It’s difficult to believe that, in real terms, most of the world’s population doesn’t have an internet connec...
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Is Anyone Reading Your Tweets?
Twitter isn’t kind to small businesses. Not really. I am not suggesting you shouldn’t have a presence on Twitte...
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How to Succeed in Social Media in 2014?
Social media is evolving quickly and becoming more sophisticated all the time. In 2014 there will be plenty of sm...
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Why You Need Social Media
Social media isn’t new but it hasn’t been around very long. In that time it’s had a profound impact on our li...
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