Improve your user experience, jump-start your SEO
A new study on ranking factors has some interesting results. While it reinforces the critical importance of link bu...
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The Importance of Open Graph Tags
Open Graph tags are code (technically, ‘meta tags’) that are added to your website to describe key aspects of y...
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How to target multiple keywords with one page
Optimising pages for a single keyword can result in several different issues that may have a negative effect on you...
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The importance of customer personas
Click here to download my free persona template. Persona marketing is completely revolutionising digital marketing ...
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Why I Have Been Shouting About Semantic Search
Let’s be honest, you can feel as though you’ve finally figured out the SEO game and then suddenly another conce...
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Are you ready for Google map ads?
It’s a well-documented fact that in the coming years there will be more mobile than desktop users. In the adv...
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Were you affected by penguin 4.0?
After years of engineering at Google Towers, the latest Google Penguin update has finally arrived. One of the most ...
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The Secret to Creating Successful Adwords Campaign …
Are you frustrated by the results of your Adwords’ campaigns? If so, you’re not alone. Adwords’ increasin...
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My Holistic Approach to Digital Marketing
If you want to grow an oak, you have to plant an acorn. This is a core tenet of the approach I take to digital mark...
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Things to Consider When Doing Keyword Research
Keyword research – an overview There are plenty of things to think about when researching the best keywords t...
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8 Rules for Onsite SEO
8 Rules for Onsite SEO you can’t ignore! It is impossible to ignore the fact that SEO has become a more varie...
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How to focus on what’s important
All of us have periods of fevered productivity in which everything falls into place with ease; but sadly it is not ...
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