Digital Marketing You Should Be Doing in 2022

If you have been thinking about refreshing your approach to digital marketing 2022 has the potential to be the year where everything falls into place. Why? Because for digital marketing 2022 is set to be a game-changing year.

From reflecting on existing campaigns to researching new strategies with the power to drive results throughout the next three, six or even 12 months, I’ve got plenty of digital marketing tips that I want to share with you.

Why Digital Marketing Matters

One of the only consistent things about digital marketing is that it’s always evolving. Is working to keep pace with this evolution is worthwhile. Yes, because digital marketing is what has allowed businesses to remain connected to their audiences throughout the turmoil created by the Covid-19 pandemic.

Without any further ado, let’s dive straight into some of my top digital marketing tips for 2022.

1. Are You Using Video Yet?

Because if you’re not, now is the time to start. Video content is a powerful tool for forging connections with your audience on busy social media platforms. At a time when more consumers want to see how something works for themselves rather than being told that it works, video content can help you to cut through the noise and boost those all-important engagement metrics.

Social platforms such as Instagram and TikTok are offering more opportunities than ever before to experiment with both short and long-form video in new ways to determine what works best for your unique audience.

2. Don’t Ignore the Metaverse

In the world of digital marketing 2022 is going to be the year of the metaverse, which is focused on making it easier to engage with friends, family and businesses in the digital sphere. Formed by the founder of Facebook, Mark Zuckerberg, the metaverse aims to allow people to attend concerts, be present in the office, or catch up with family without needing to leave their home.

It’s a bold concept that has the potential to save time and reduce carbon footprints which, as we know, can help businesses to attract customers for whom climate protection plays a significant role in their purchasing decisions. As the metaverse evolves, digital marketing teams must carefully consider how to exploit both physical and virtual reality experiences into a marketing strategy that enables audiences to interact with a brand in different ways.

3. Don’t Ditch Tried and Tested Strategies

It’s so vital to make sure you are in control of your data. You should know what works, what drives sales and the return you get from each channel.  This year make sure someone is checking the data daily so you can cut the waste and scale the strong areas.

I also want to take this opportunity to remind you that the most effective marketing strategies are centred around a strong narrative that is presented to audiences in an engaging way. So, put your audience at the centre and make sure that you are always seeking to enhance their lives in some way with your offering.