Our Third Year Being Featured in the Royal Cheshire Show Guide 2025.
Let us tell you a bit more about it.
What’s the Royal Cheshire Show All About?
If you’ve ever spent time in the countryside or grown up around farming, there’s a good chance you’ve heard of the Royal Cheshire Show. It’s a two-day event held every summer and it’s been going for over 185 years.
At its heart, it’s an agricultural show. You’ll find livestock competitions, horse shows, tractors, and working dogs. But it’s more than that. It’s a proper day out for families, local food lovers, crafters, and anyone who enjoys being outdoors. There are cookery demos, artisan stalls, rural life exhibits, flower tents, and even falconry.
It’s a celebration of all things local, and the programme guide reflects that. The guide is handed out to thousands of visitors across the showground. Inside, you’ll find schedules, maps, features on exhibitors, and spotlights on businesses and services from the region and beyond.
What It Means To Be Featured
We’re not a farming business. We don’t sell anything you’d find on a stall or in a tent. So why does this feature matter to us?
It’s because we work with businesses like the ones who exhibit at the show. Small, independent, hard-working businesses who often juggle everything themselves. We help them find customers online. So seeing our name in a guide that champions small and local business feels like a full-circle moment.
But more than that, it’s just nice to be part of something bigger. To be in a place that values community, effort, and showing up.
I started my marketing career as a marketing consultant in Cheshire so it is important for me to keep my Cheshire connections.
The Power of Being Seen
There’s something about a physical programme guide that feels different from being online. You can’t scroll past it. It’s printed, held, flicked through with a brew in hand.
For small businesses, these moments of being seen are important. They don’t have to be big or dramatic. They just need to put you in front of the right people, even if it’s only for a second.
We often talk to business owners who feel invisible. They’ve got great products or services, but they’re not sure how to get noticed. The truth is, it usually starts small. A local fair. A village event. A spot in a programme. A mention in a newsletter.
You don’t need to be everywhere. You just need to be in the right place a few times. People remember what they see more than once.
What Small Businesses Can Learn From Events Like This
You don’t have to be part of the Royal Cheshire Show to get something out of it. Just thinking about how it works can give you ideas for your own marketing.
For example:
Think Local First
Before you try to reach the whole country, make sure your neighbours know who you are. Local events, magazines, and shows are a great place to start. They’re trusted by the people who read them.
Show Up Where People Are Already Looking
The guide is something people use on the day, but they also take it home. It sits on kitchen tables and office desks. That kind of long-lasting visibility is gold for a business.
Tell Your Story Without Shouting
You don’t have to make a sales pitch. Just showing what you do and being part of a wider community goes a long way. People like to buy from businesses that feel familiar and grounded.
Use It As a Conversation Starter
If your business is featured somewhere, share it with your customers. Not to brag, but to bring them along with you. These little wins help people connect with your journey.
It’s Not About Showing Off
There’s a fine line between sharing good news and sounding like you’re showing off. As small business owners, we often downplay achievements. We don’t want to make a fuss.
But sometimes, it’s okay to say: we’re proud. We’ve worked hard. This means something to us.
That’s how we feel about being in the Royal Cheshire Show guide. We’re not shouting from the rooftops, we are just popping up.
Why It Resonates With Us
Many of our clients are family-run businesses, sole traders, or small teams trying to grow without losing their personal touch. That’s what the show is full of too. People who care about what they do. People who make things by hand, serve their communities, and keep traditions alive while adapting to modern life.
That’s the kind of business we like working with, and it’s the kind of business that makes Britain tick.
So being featured alongside them feels right. It’s where we want to be.
In the End, It’s About People
Whether you’re running a bakery, a dog grooming business, a marketing agency, or a glamping site, what matters most is connection.
That’s what events like the Royal Cheshire Show create. And that’s what little features like this remind us to be grateful for.
It’s not about exposure for the sake of it. It’s about real people, discovering real businesses, and maybe making a connection that lasts.
So if you’re a small business owner reading this and wondering whether to put yourself forward for something, do it. Say yes to the local magazine feature. Say yes to the Christmas fair. Say yes to the little moments.
Because they’re not little, really. They all add up.
Thanks for Reading
If you went to the Royal Cheshire Show this year, we hope the weather was kind, the food was good, and you came away feeling inspired. And if you happened to spot our name in the guide, give us a smile. We’ll be smiling right back.