How to Successfully Manage an Adwords Campaign
Google isn’t daft. The search engine makes it easy to set up an Adwords campaign. After all, it wants your busine...
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How to Use Hashtags in Social Media
Hashtags used to be one of the biggest talking points in social media marketing. Every post seemed to end with a lo...
Read MoreIs Your Site Optimised for Google’s Mobile Searc …
By now, small business websites should be delivering a satisfying mobile search experience. Or at least, that’s w...
Read MoreGoogle Adwords Callout Extensions
Are you using the new Adwords Callout extension? If you’re a PPC advertiser you should be experimenting with at...
Read MoreHow to Audit Your Website
Do you ever audit your website? In my view, you should do an audit at least once a year. It’s also an essential...
Read MoreIs Your Ad Copy Lifeless?
There is no doubt in my mind Google’s Adwords is now far more complex than they used to be. There’s been a st...
Read MoreLocal SEO for Your Business
There are three main messages I want you to take away from this post about local SEO in 2015. The first is that loc...
Read MoreWhy it’s Important to Track Your Site Visitor’ …
I’ve just written a piece for my blog that includes reference to the overall journey your prospects might make be...
Read MoreIs Emotional Marketing at Christmas Emotional Blac …
The run up to Christmas is marked by the annual onslaught of emotional TV advertisements. This year has been no e...
Read MoreWhy You Need Social Media for Customer Service
Social media is turning into the first port of call for customer queries, both good and bad. If managed properly yo...
Read MoreDoes Your Content Strategy Work?
If you run a small business, it’s important your marketing is realistic. What works for large companies with well...
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Adwords Phrase and Exact Match Options to Change
The vast majority of Adwords accounts use something called ‘close variant’ targeting. It’s currently a campai...
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