Google Adwords Callout Extensions
Are you using the new Adwords Callout extension? If you’re a PPC advertiser you should be experimenting with at...
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How to Audit Your Website
Do you ever audit your website? In my view, you should do an audit at least once a year. It’s also an essential...
Read MoreIs Your Ad Copy Lifeless?
There is no doubt in my mind Google’s Adwords is now far more complex than they used to be. There’s been a st...
Read MoreLocal SEO for Your Business
There are three main messages I want you to take away from this post about local SEO in 2015. The first is that loc...
Read MoreHow to Update Your Site without Damaging Your SEO
SEO is one of the biggest investments small companies make in their websites. But when it comes to initiating an up...
Read MoreWhy it’s Important to Track Your Site Visitor’ …
I’ve just written a piece for my blog that includes reference to the overall journey your prospects might make be...
Read MoreIs Emotional Marketing at Christmas Emotional Blac …
The run up to Christmas is marked by the annual onslaught of emotional TV advertisements. This year has been no e...
Read MoreWhy You Need Social Media for Customer Service
Social media is turning into the first port of call for customer queries, both good and bad. If managed properly yo...
Read MoreSocial Media – Be Human, Not Annoying!
I’ve often said social media requires a light touch. Businesses can be technically proficient on social media, ...
Read MoreThe Basics of Keyword Research
Just about every week someone asks me a question about basic keyword research. With the advent of Hummingbird and s...
Read MoreDoes Your Content Strategy Work?
If you run a small business, it’s important your marketing is realistic. What works for large companies with well...
Read MoreFacebook Atlas Advertising
It’s fair to say I was an early fan of Facebook’s advertising offer and the later launch of its remarketing too...
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