Social Media – Be Human, Not Annoying!
I’ve often said social media requires a light touch. Businesses can be technically proficient on social media, ...
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Get More Visibility from LinkedIn Pulse
If you run a B2B business and aren’t already experimenting with LinkedIn Pulse, you could be missing a trick. Pur...
Read MoreThe Basics of Keyword Research
Just about every week someone asks me a question about basic keyword research. With the advent of Hummingbird and s...
Read MorePenguin 3.0 Update Confirmed
The much anticipated Penguin 3.0 rollout began on 17 October and is expected to be completed over the coming weeks....
Read MoreDoes Your Content Strategy Work?
If you run a small business, it’s important your marketing is realistic. What works for large companies with well...
Read MoreFacebook Atlas Advertising
It’s fair to say I was an early fan of Facebook’s advertising offer and the later launch of its remarketing too...
Read MoreWill there be a Google Penguin Update in October?
September and October may well turn out to be a busy months for online businesses. Not only did September see a sig...
Read MoreWhy copying competitors isn’t always a good idea
Data drives success, particularly online. This is true whether you’re adjusting an existing website or building a...
Read MoreOnline Marketing & SEO Predictions for 2015
Here are my personal predictions for SEO in 2015. Regular readers of my blog won’t be surprised at what I’ve in...
Read MoreAdwords Phrase and Exact Match Options to Change
The vast majority of Adwords accounts use something called ‘close variant’ targeting. It’s currently a campai...
Read MoreAn Update on Google’s SSL Ranking Factors – …
Further to my earlier post on SSL ranking factors Part 1 I can now offer some elaboration and clarification. You m...
Read MoreSSL & HTTPS Google Ranking Factors Part 1
Earlier this year Matt Cutts, head of Google’s web spam team, said he’d like to make SSL a ranking factor. This...
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