My Holistic Approach to Digital Marketing
If you want to grow an oak, you have to plant an acorn. This is a core tenet of the approach I take to digital mark...
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Things to Consider When Doing Keyword Research
Keyword research – an overview There are plenty of things to think about when researching the best keywords t...
Read MoreHow to focus on what’s important
All of us have periods of fevered productivity in which everything falls into place with ease; but sadly it is not ...
Read MoreWhat is Native Advertising?
Digital marketing is never short of buzzwords, and marketers are expected to understand the most recent trends and ...
Read More5 tips for better content marketing
Good content has become the cornerstone of a strong marketing strategy for the vast majority of online businesses. ...
Read MoreDoes Your Brand Matter in SEO?
Branding is immensely important for digital marketing. It lets you present your business effectively to potential c...
Read More4 Sponsored Google ads Instead of 3
For years the number of ads sitting above the organic results on Google’s SERPs was limited to a maximum of three...
Read MoreGoogle confirms plans to scrap right side ads
In Google’s endless quest to re-jig and tinker with the layout of its SERPs, its latest move has been to do away ...
Read MoreSEO Facts for Beginners
SEO is not something you can treat in a casual “take it or leave it” fashion; it should be an urgent pr...
Read MoreThe Facts about Google’s RankBrain Algorithm
Google has come up with yet another way to rank sites in its index, this time taking advantage of machine learning ...
Read MoreUsing Videos to Boost Your SEO
Broadening your SEO horizons is not only a good idea – it’s essential. I’ve always said – i...
Read MoreAdwords Tips – Reduce Your Ad Copy Clutter
PPC can be an expensive business, but if you are using paid ads inefficiently then you really are shooting yourself...
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